Read marketing blog posts at TO THE NEW Blog

Reporting Without the Panic: A Script’s Perspective

Suvrat Jain — Wed, 05 Aug 2026 12:24:09 +0000

Can You Trust the Report Sitting in Your Inbox? Every marketing team knows this morning. A report is due. Someone is jumping between five platforms, exporting numbers by hand, pasting them into a sheet, hoping last week’s formula changes didn’t break anything. It goes out late. There’s always a small doubt: did a number land […]

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Mautic integration with Drupal

Yogendra Pratap Singh — Thu, 10 Jul 2025 11:20:54 +0000

Introduction Mautic is an open-source marketing automation platform designed to help businesses and organizations automate various marketing tasks and streamline their marketing efforts. Marketing automation offers an exciting opportunity for greater efficiency, cost reduction, and an enhanced customer experience. The purpose of this blog is to guide you through the process of integrating Mautic with […]

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Picking the right CMS without losing your Mind (or Budget)

Deepak Kumar — Thu, 08 May 2025 08:02:05 +0000

Welcome to the CMS Maze Choosing a CMS can feel like online dating for your tech stack. You swipe right on one because it promises flexibility and scalability, only to realize it’s a control freak with no preview API and a questionable SEO record. So, after countless debates, whiteboard scribbles, “let’s migrate!” moments, and coffee-fueled […]

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Digital Marketing in 2025: Trends That Will Shape the Industry

Sawoni Chowdhury — Mon, 20 Jan 2025 10:32:45 +0000

According to Forbes, the digital marketing sector is projected to exceed an impressive $1.5 trillion by 2030. This dynamic expansion reflects the sweeping changes driven by technological advancements and evolving consumer preferences. As we approach 2025, the digital landscape continues to evolve at a rapid pace. The widespread use of social media, the growing popularity […]

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Unbounce landing pages development

Muskan — Fri, 25 Nov 2022 04:30:09 +0000

What Is a Landing Page? In digital marketing, a landing page is a standalone web page created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. What is […]

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Develop Newsletter from Basics to Advanced

Divyanshi Agarwal — Thu, 20 Oct 2022 07:01:35 +0000

What Is A Newsletter? A newsletter is an email which you can send to your customers to update them regarding the brand’s latest products and services. You can also share valuable blog posts or industry news or inform them about your offers and discounts. Dos and Don’ts in Newsletter: Use only inline css. Always define […]

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Keeping it Simple: HTML vs. Plain Text Emails

Manmeet Singh — Tue, 25 Jan 2022 16:03:28 +0000

Few years back everyone was super excited about HTML 5 and CSS3 usage in email marketing. Companies would stuff every bit of that 600px width with design elements and catchy graphics, and spend huge resources to make their emails more mobile friendly. But now we are coming back to the basics! These days the marketing […]

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Second Wave and Local SEO: Coronavirus Impact on Local Businesses

Ankita Awasthi — Tue, 25 May 2021 17:10:22 +0000

There is considerable anxiety and fear among individuals as the second wave of the COVID-19 pandemic has hit the country. The number of COVID cases is accelerating with every passing day, and it’s worsening the fear among individuals. Many people have even stopped coming out of the house, and that is a good thing that […]

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5 Simple and Effective Ways to Build Brand Trust Using Social Media

Kinshuk D Jhala — Fri, 11 Nov 2016 13:26:29 +0000

Over the last decade, we have witnessed drastic evolution in the buying behaviour of customers. According to Statista, in 2019, over 2 billion people worldwide are expected to buy goods and services online, up from 1.46 billion global digital buyers in 2015. This evolving digital buying behaviour of customers is sparking the need to deliver […]

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Better Email Marketing in AEM using MailChimp

Jatin Gupta — Tue, 26 Jul 2016 05:12:45 +0000

Email Marketing is directly marketing a commercial message to group of people using email. It can be used to send ads, request business or brand/product awareness, building customer loyalty, acquiring new customers or convince existing customer and increased sales. Currently in AEM, email marketing can be done through the newsletter. Now, let’s consider a real […]

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Is SnapChat an important social tool for video amplification?

Ankit Awasthi — Tue, 04 Aug 2015 07:49:24 +0000

What is SnapChat? SnapChat, the smartphone app that let users send photos and videos with personalized text that disappear shortly after being viewed. The sender decides the length from one to ten seconds. SnapChat is one of social media’s rising stars. SnapChat was developed by Evan Spiegel, Bobby Murphy, and Reggie Brown, all from Stanford University […]

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