Read analytics blog posts at TO THE NEW Blog

Reporting Without the Panic: A Script’s Perspective

Suvrat Jain — Wed, 05 Aug 2026 12:24:09 +0000

Can You Trust the Report Sitting in Your Inbox? Every marketing team knows this morning. A report is due. Someone is jumping between five platforms, exporting numbers by hand, pasting them into a sheet, hoping last week’s formula changes didn’t break anything. It goes out late. There’s always a small doubt: did a number land […]

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From Container Chaos to the Unexpected Magic of GTM Zones

Vaishali — Fri, 26 Jun 2026 11:36:05 +0000

It started with a number: 147 I was doing routine cleanup in our main Google Tag Manager container – scroll through the tags, kill the old ones, check the variables. Standard housekeeping. But I stopped mid-scroll and actually counted. 147 tags. Half of them with no clear owner. Three separate Facebook pixels. Five TikTok tags. […]

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How to Track Web Data in Adobe Analytics with AppMeasurement

Tushar Jajodia — Thu, 25 Jun 2026 06:53:36 +0000

Introduction AppMeasurement.js is Adobe’s original JavaScript library for client-side Adobe Analytics tracking. It has been the backbone of Adobe Analytics implementations for well over a decade and remains widely deployed across enterprise websites and applications today. This article will cover step by step guide to implement analytics tracking using Adobe Launch (Tags) and AppMeasurement.js library. […]

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Adobe Analytics Health Check: Parsing b/ss Network Calls with Postman

Mihir Shah — Fri, 03 Apr 2026 06:34:46 +0000

If you’ve worked with Adobe Analytics, you’ve probably done this more times than you’d like to admit: Open DevTools → Network → filter b/ss → click → scroll. Everything is technically there, but reading it isn’t exactly smooth. It’s one long URL, parameters packed together, values encoded, and no real structure to guide your eyes. […]

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Why Cross-Domain Tracking Is the Medicine Your Analytics Needs

Mihir Shah — Mon, 13 Oct 2025 05:13:12 +0000

A Real-World Problem Imagine you’re trying to book a doctor’s appointment online. You start on hospital.com, browsing doctors and services. When you’re ready, you click “Book Appointment”, which takes you to bookings.healthcare.com. From your perspective, it’s one smooth journey. But to analytics? Visit on hospital.com = Visitor A Appointment on bookings.healthcare.com = Visitor B The […]

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Enhancing Adobe Analytics Tracking with CNAME & AEP

Mihir Shah — Thu, 27 Mar 2025 05:55:02 +0000

Introduction In today’s digital world, companies/businesses rely on Adobe Analytics to gain valuable insights into user behavior. However, implementing Adobe Analytics effectively comes with challenges, especially where browsers impose strict privacy policies like blocking third-party cookies. Without CNAME implementation, tracking users accurately becomes difficult due to third-party cookie restrictions. So CNAME can help address some […]

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Mastering Data Modeling

Karishma Singhal — Thu, 28 Nov 2024 08:39:33 +0000

As you progress in your journey from business intelligence (BI) development toward data engineering or analytics engineering, one of the core skills you need to focus on is data modeling. Data modeling is the foundation for any data architecture—whether you are building databases, designing ETL pipelines, or creating data warehouses. Without a solid understanding of […]

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Debug Datalayer in WebView Apps

Mihir Shah — Sun, 29 Sep 2024 14:36:07 +0000

If your client or business has both a website and a WebView app, how would you differentiate the traffic between the two? Or, how would you distinguish traffic between mobile browsers and the WebView app? We could do this using the data layer, which can be set up with the help of your development team. […]

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Pass digital data layer to Adobe analytics using javascript

Vijay Kumar — Wed, 30 Aug 2023 15:53:03 +0000

Requirement In general, data is passed to Adobe Analytics on page load. Sometimes it is required to load page content without reloading/refreshing the page. For example, if a web application has page navigation based on the Table Of Content and page refresh, and not a requirement, but content should get updated. Solution Without loading a […]

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Kibana Tool

Aadivya Prakash — Mon, 03 Oct 2022 10:05:41 +0000

Kibana Tool Kibana is a dashboarding tool that works veritably nearly with Elasticsearch. Kibana is used for various use cases, like system monitoring & application observations. In a traditional monitoring system, we will monitor system performance, application logs, and so on. Kibana core ships with the classics: histograms, line graphs, pie charts, sunbursts, and more. […]

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GA4 Migration – Step up your Analytics Game

Sumit Sharma — Thu, 07 Apr 2022 05:43:48 +0000

What’s up with this Google Analytics 4? Is it worth implementing? How exactly will it enhance our existing processes? How to get started with it? Announcing GA4, Google had this to say: “To help you get better ROI from your marketing for the long term, we’re creating a new, more intelligent Google Analytics that builds […]

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GA4 vs Universal Analytics: What is the Difference?

Sumit Sharma — Thu, 31 Mar 2022 06:58:17 +0000

With the arrival of Google Analytics 4, there is a new ecosystem in the world of Google Analytics. With the current Google Analytics Universal Analytics firmly established as the most used Analytics platform, it is a challenge for most businesses with existing Universal Analytics setup and also new businesses who want to implement a new […]

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