Blog posts around DM – Analytics | TO THE NEW Blog https://www.tothenew.com/blog Thu, 13 Aug 2026 08:05:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.2 Reporting Without the Panic: A Script’s Perspective https://www.tothenew.com/blog/reporting-without-the-panic-a-scripts-perspective/ https://www.tothenew.com/blog/reporting-without-the-panic-a-scripts-perspective/#respond Wed, 05 Aug 2026 12:24:09 +0000 https://www.tothenew.com/blog/?p=81237 Can You Trust the Report Sitting in Your Inbox? Every marketing team knows this morning. A report is due. Someone is jumping between five platforms, exporting numbers by hand, pasting them into a sheet, hoping last week’s formula changes didn’t break anything. It goes out late. There’s always a small doubt: did a number land […]

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]]> https://www.tothenew.com/blog/reporting-without-the-panic-a-scripts-perspective/feed/ 0 Google Tag Gateway vs. Server-Side Google Tag Manager: Which Strategy Fits Your Business? https://www.tothenew.com/blog/google-tag-gateway-vs-server-side-google-tag-manager-which-strategy-fits-your-business/ https://www.tothenew.com/blog/google-tag-gateway-vs-server-side-google-tag-manager-which-strategy-fits-your-business/#respond Wed, 22 Jul 2026 04:49:54 +0000 https://www.tothenew.com/blog/?p=80759 If you’ve ever compared your backend conversion numbers with Google Ads and GA4, you’ve probably seen something like this: Google Ads reports 1,000 conversions, GA4 shows only 850, and your backend reports a completely different number. The first reaction is usually that something is wrong with the tracking implementation. But most of the time, your […]

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]]> https://www.tothenew.com/blog/google-tag-gateway-vs-server-side-google-tag-manager-which-strategy-fits-your-business/feed/ 0 Real-Time GA4 Dashboard Without Over-Engineering It https://www.tothenew.com/blog/real-time-ga4-dashboard-without-over-engineering-it/ https://www.tothenew.com/blog/real-time-ga4-dashboard-without-over-engineering-it/#respond Tue, 07 Jul 2026 09:42:44 +0000 https://www.tothenew.com/blog/?p=80485 When the Dashboard Couldn’t Keep Up I was working on a project where the team wanted to monitor website activity as soon as a campaign went live. They didn’t need detailed attribution reports yet – they simply wanted to know whether users were arriving on the site, key events were firing, and registrations were starting […]

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]]> https://www.tothenew.com/blog/real-time-ga4-dashboard-without-over-engineering-it/feed/ 0 Building Reliable Power BI Dashboards with GitHub Version Control and QA https://www.tothenew.com/blog/building-reliable-power-bi-dashboards-with-github-version-control-and-qa/ https://www.tothenew.com/blog/building-reliable-power-bi-dashboards-with-github-version-control-and-qa/#respond Tue, 30 Jun 2026 07:01:23 +0000 https://www.tothenew.com/blog/?p=80368 Building Reliable Power BI Dashboards with GitHub Version Control and QA  The Digital Analytics Team | Analytics Architecture Experts Can You Trust Your Power BI Dashboard? If you’ve worked on Power BI projects, you’ve probably experienced this at least once. A report has been thoroughly tested, the numbers match the source data, and everything looks […]

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]]> https://www.tothenew.com/blog/building-reliable-power-bi-dashboards-with-github-version-control-and-qa/feed/ 0 From Container Chaos to the Unexpected Magic of GTM Zones https://www.tothenew.com/blog/from-container-chaos-to-the-unexpected-magic-of-gtm-zones/ https://www.tothenew.com/blog/from-container-chaos-to-the-unexpected-magic-of-gtm-zones/#respond Fri, 26 Jun 2026 11:36:05 +0000 https://www.tothenew.com/blog/?p=80294 It started with a number: 147 I was doing routine cleanup in our main Google Tag Manager container – scroll through the tags, kill the old ones, check the variables. Standard housekeeping. But I stopped mid-scroll and actually counted. 147 tags. Half of them with no clear owner. Three separate Facebook pixels. Five TikTok tags. […]

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]]> https://www.tothenew.com/blog/from-container-chaos-to-the-unexpected-magic-of-gtm-zones/feed/ 0 Comprehensive Guide to UA Data Backup https://www.tothenew.com/blog/comprehensive-guide-to-ua-data-backup/ https://www.tothenew.com/blog/comprehensive-guide-to-ua-data-backup/#respond Thu, 30 May 2024 13:59:18 +0000 https://www.tothenew.com/blog/?p=61964 Backup of Data As of July 1, 2024, the storage of Universal Analytics (GA3) data will cease, representing a pivotal moment in data management practices. It’s crucial for organisations to comprehend the importance of preserving this data for future analysis and decision-making processes. Historical trends within UA data offer invaluable insights into user behaviours, preferences, […]

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