Read tvOSAppPlayerArchitecture blog posts at TO THE NEW Blog https://www.tothenew.com/blog Fri, 07 Aug 2026 16:00:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.2 Building a Scalable OTT Player for Apple TV: Architecture and Best Practices https://www.tothenew.com/blog/building-a-scalable-ott-player-for-apple-tv-architecture-and-best-practices/ https://www.tothenew.com/blog/building-a-scalable-ott-player-for-apple-tv-architecture-and-best-practices/#respond Fri, 31 Jul 2026 05:43:58 +0000 https://www.tothenew.com/blog/?p=80909 Introduction As streaming services continue to evolve, users expect a seamless and feature-rich viewing experience across all devices, including Apple TV. While AVPlayerViewController offers a robust playback solution out of the box, modern OTT platforms often require greater flexibility to support custom branding, advanced playback controls, personalised content recommendations, analytics, advertisements, and DRM. Building a […]

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