Blog posts around Media & Entertainment | TO THE NEW Blog https://www.tothenew.com/blog Wed, 19 Aug 2026 10:56:55 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.2 Building a Scalable OTT Player for Apple TV: Architecture and Best Practices https://www.tothenew.com/blog/building-a-scalable-ott-player-for-apple-tv-architecture-and-best-practices/ https://www.tothenew.com/blog/building-a-scalable-ott-player-for-apple-tv-architecture-and-best-practices/#respond Fri, 31 Jul 2026 05:43:58 +0000 https://www.tothenew.com/blog/?p=80909 Introduction As streaming services continue to evolve, users expect a seamless and feature-rich viewing experience across all devices, including Apple TV. While AVPlayerViewController offers a robust playback solution out of the box, modern OTT platforms often require greater flexibility to support custom branding, advanced playback controls, personalised content recommendations, analytics, advertisements, and DRM. Building a […]

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]]> https://www.tothenew.com/blog/building-a-scalable-ott-player-for-apple-tv-architecture-and-best-practices/feed/ 0 Apple Intelligence Explained: How On-Device AI and Foundation Models Work https://www.tothenew.com/blog/apple-intelligence-explained-how-on-device-ai-and-foundation-models-work/ https://www.tothenew.com/blog/apple-intelligence-explained-how-on-device-ai-and-foundation-models-work/#respond Fri, 31 Jul 2026 04:35:25 +0000 https://www.tothenew.com/blog/?p=80749 Introduction Apple has been introduced Apple intelligence for making your application faster, smarter and personalized. Apple intelligence is an new experience for users that provides intelligence search, content recommendations, text summarization and natural language understanding. Apple intelligence is mostly work with Apple Silicon and Neural Engine for executing AI related tasks. In this blog, you […]

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]]> https://www.tothenew.com/blog/apple-intelligence-explained-how-on-device-ai-and-foundation-models-work/feed/ 0 The Night Netflix Refused to Buffer https://www.tothenew.com/blog/the-night-netflix-refused-to-buffer/ https://www.tothenew.com/blog/the-night-netflix-refused-to-buffer/#respond Thu, 26 Mar 2026 08:24:06 +0000 https://www.tothenew.com/blog/?p=79102 The Night Netflix Refused to Buffer It’s 2:00 AM. You’ve told yourself “just one more episode” at least three times already. But now it’s the finale. You click Play… and it starts instantly. No spinning circle. No loading screen. Nothing. Just video. Feels normal, right? But here’s the truth: that “instant” moment is one of […]

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]]> https://www.tothenew.com/blog/the-night-netflix-refused-to-buffer/feed/ 0 Implementing Liquid Glass UI in Apple TV (tvOS) https://www.tothenew.com/blog/liquid-glass/ https://www.tothenew.com/blog/liquid-glass/#respond Thu, 19 Mar 2026 10:40:40 +0000 https://www.tothenew.com/blog/?p=77987 Apple introduces a new design era for the user interface in WWDC25, called Liquid Glass. This modern UI design is evolving towards depth, transparency and layered visuals. Liquid Glass is a combined immersive effect of glass and fluid elements. Liquid Glass is also known as frost glass or blur glass. In this blog, I will […]

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]]> https://www.tothenew.com/blog/liquid-glass/feed/ 0 Smart TV Game Development with JavaScript and React: A Complete Guide https://www.tothenew.com/blog/games-implementation-in-smart-tv-apps-using-javascript-and-react/ https://www.tothenew.com/blog/games-implementation-in-smart-tv-apps-using-javascript-and-react/#respond Thu, 19 Mar 2026 09:17:25 +0000 https://www.tothenew.com/blog/?p=78362 Introduction The Smart TV market is no longer just about streaming movies. Its apps have evolved from simple interfaces into interactive platforms. If you’re already building HTML-based TV apps, adding lightweight games is an easy way to increase user engagement. In e-commerce apps, games are often used to keep users engaged for longer. Here’s the […]

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]]> https://www.tothenew.com/blog/games-implementation-in-smart-tv-apps-using-javascript-and-react/feed/ 0 Client-Side Ad Insertion (CSAI) in OTT Applications https://www.tothenew.com/blog/client-side-ad-insertion-csai-in-ott-applications/ https://www.tothenew.com/blog/client-side-ad-insertion-csai-in-ott-applications/#respond Mon, 16 Mar 2026 06:05:09 +0000 https://www.tothenew.com/blog/?p=78015 Architecture, Implementation, and Production Engineering Considerations In OTT platforms, monetization is inseparable from playback architecture. Advertising-driven models such as AVOD and hybrid SVOD+AVOD depend heavily on reliable ad delivery mechanisms. Among these, Client-Side Ad Insertion (CSAI) remains one of the most widely adopted techniques. From an engineering standpoint, CSAI is not simply “playing an ad […]

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]]> https://www.tothenew.com/blog/client-side-ad-insertion-csai-in-ott-applications/feed/ 0 Video Start Time: The Hidden Metric That Defines OTT Success https://www.tothenew.com/blog/video-start-time-the-hidden-metric-that-defines-ott-success/ https://www.tothenew.com/blog/video-start-time-the-hidden-metric-that-defines-ott-success/#respond Fri, 10 Oct 2025 07:42:31 +0000 https://www.tothenew.com/blog/?p=76630 What is Video Start Time (VST)? The time it takes an app to begin playing any content after the user interacts with the “Play” button is known as the “Video Start Time” (VST). This metric is especially critical in OTT app development, where users expect near-instant playback, and even small delays can impact retention and […]

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]]> https://www.tothenew.com/blog/video-start-time-the-hidden-metric-that-defines-ott-success/feed/ 0 Roku Search https://www.tothenew.com/blog/roku-search/ https://www.tothenew.com/blog/roku-search/#respond Wed, 24 Sep 2025 04:28:51 +0000 https://www.tothenew.com/blog/?p=76054 Roku search console consists a 2 main sections by which the developers or app owners can participate in the Roku search. The first section is the Roku Search Feed, and the second is the Roku Search Feed validator. Beta channels can’t participate in the Roku search; only published channels are able to participate in the […]

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]]> https://www.tothenew.com/blog/roku-search/feed/ 0 Design Once, Stream Everywhere: Responsive UI for OTT applications https://www.tothenew.com/blog/design-once-stream-everywhere-responsive-ui-for-ott-applications/ https://www.tothenew.com/blog/design-once-stream-everywhere-responsive-ui-for-ott-applications/#respond Tue, 23 Sep 2025 06:06:20 +0000 https://www.tothenew.com/blog/?p=75656 Introduction Nowadays, while watching our favourite OTT applications, we have lots of options to choose from, sure, but at the same time, there are many devices to stream your favourite movie on too! Screens come in every shape and size: phones, foldables, tablets, desktops, and TVs – and your streaming app has to feel native […]

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]]> https://www.tothenew.com/blog/design-once-stream-everywhere-responsive-ui-for-ott-applications/feed/ 0 Bounce Rate Calculation in Roku App https://www.tothenew.com/blog/bounce-rate-calculation-in-roku-app/ https://www.tothenew.com/blog/bounce-rate-calculation-in-roku-app/#respond Sun, 07 Sep 2025 12:53:21 +0000 https://www.tothenew.com/blog/?p=75692 Introduction Bounce rate plays a very crucial role in terms of measuring the channel’s growth. High bounce rate may indicate there is a need for improvements in the App’s launch flow. On the web, bounce rate refers to the percentage of users who visit a page and leave without further interaction. Similarly, in Roku apps, […]

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]]> https://www.tothenew.com/blog/bounce-rate-calculation-in-roku-app/feed/ 0 LightningJS vs React for Smart TV App Development: Performance, Features & Use Cases https://www.tothenew.com/blog/lightningjs-vs-react-building-faster-smoother-smart-tv-apps/ https://www.tothenew.com/blog/lightningjs-vs-react-building-faster-smoother-smart-tv-apps/#respond Sat, 06 Sep 2025 14:14:35 +0000 https://www.tothenew.com/blog/?p=75790 Smart TVs have become a major platform for consuming streaming and digital content on large screens. But building applications for TVs is different from building for desktops or mobile devices. Hardware capabilities vary widely, memory and processing resources can be limited, and users typically interact through remote controls rather than touch. React and LightningJS are […]

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]]> https://www.tothenew.com/blog/lightningjs-vs-react-building-faster-smoother-smart-tv-apps/feed/ 0 Synamedia ( Senza ) App: A Comprehensive Guide to Start Initial App Development https://www.tothenew.com/blog/synamedia-senza-app-a-comprehensive-guide-to-start-initial-app-development/ https://www.tothenew.com/blog/synamedia-senza-app-a-comprehensive-guide-to-start-initial-app-development/#respond Thu, 04 Sep 2025 18:26:11 +0000 https://www.tothenew.com/blog/?p=75090 Introduction Synamedia’s Senza platform (commonly called Senza) powers modern media delivery and streaming. It is a cloud-based video streaming solution that brings apps and content directly to any TV. Senza uses video streaming technologies inspired by the gaming world to deliver the user interface from a cloud-based browser to a low-cost device called the Cloud […]

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